In this episode of The NOCE Dose, Bianca McCall sits down with Mark Lambert, co-founder of Lighthouse XR, to explore how virtual reality can support recovery, reflection, and human connection. Mark shares how his career in Hollywood visual design and immersive storytelling eventually led him into the recovery space after his son’s experience with opioid addiction. From building worlds for major films to developing virtual recovery environments, Mark brings a deeply personal and creative lens to behavioral health innovation.
Together, Bianca and Mark discuss The Retreat, Lighthouse XR’s virtual reality platform designed to help people engage with recovery concepts like core values, anxiety, anger, grief, community, passion, and purpose. Rather than replacing clinicians or peers, Mark emphasizes that VR works best as a tool that creates space for reflection and then strengthens real-world connection through guided conversation. This episode explores the promise and limitations of digital health technology, the importance of human-centered design, and how immersive storytelling may help people stay engaged through the “long middle” of recovery.
Guest: Mark Lambert, LightHouseXR
Mark Lambert is a Co-Founder of Lighthouse XR and the creative director of The Retreat, a VRbased psychoeducational program for Substance Use Disorder (SUD). Over the past six years, Lambert has led the design, development, and multi-site deployment of The Retreat in a collaboration with the Veterans Health Administration, implementing residential, outpatient, and at-home care models. A co-author on multiple peer-reviewed studies, Lambert’s research focuses on feasibility, user-centered design, and engagement outcomes for VR in SUD treatment.
Mark has been on the leading edge of visual and spatial technology for 40 years. After creating groundbreaking computer graphics software in the ‘80s, he moved on to work with Hollywood and has contributed to over 30 feature films. At Sony Pictures, Mark headed up large “visual development” divisions creating the worlds for Harry Potter, Narnia and Polar Express. In 2015, he moved into virtual reality, creating VR experiences for companies such as PWC, PBS, Toyota, and AARP and directed projects from PBS documentaries to an endangered species series for the Dubai Aquarium. Lambert’s work is informed by both professional expertise and lived experience with the impact of addiction on family members, driving his commitment to creating effective, engaging SUD programs.
Episode Resources:
- Lighthouse XR – https://lighthousexr.com/
- Contact Mark Lambert: mark@lighthousexr.com