2025
The End Overdose Social Media Toolkit is designed to help share knowledge about the dangers of opioid use, learn how to prevent opioid overdose/poisoning, and provide education on naloxone, a medicine that rapidly reverses an opioid overdose. The toolkit is available for anyone to download during the 4 weeks leading up to International Overdose Awareness Day on August 31. The toolkit was created and designed by the Pacific Southwest Rural Opioid Technical Assistance Regional center (ROTA-R) to raise awareness of opioid overdose prevention and provide the necessary tools and instructions to create, share, and amplify content across various social media platforms. #EndOverdose
The Media Toolkit seeks to do the following:
- Raise awareness about the dangers of opioid use/opioid use disorder (OUD), prevention of opioid overdoses, and education on naloxone.
- Promote knowledge of opioid overdose reversal medication, including naloxone.
- Promote awareness of International Overdose Awareness Day, August 31st. International Overdose Awareness Day is the world’s largest annual campaign to end overdose, remember without stigma those who have died and acknowledge the grief of family and friends left behind.
The End Overdose Toolkit was developed by the Pacific Southwest ROTA-R in collaboration with CASAT at the University of Nevada, Reno.