The webpage from Johns Hopkins Bloomberg School of Public Health discusses the stigma surrounding opioid addiction, highlighting the negative public attitudes and misconceptions that hinder effective treatment and policy implementation. It offers evidence-based guiding principles to reduce stigma, such as using person-centered language, emphasizing societal causes of addiction, incorporating solution-oriented messages, and employing sympathetic narratives. The webpage aims to shift public perception and promote support for evidence-based interventions in addressing the opioid crisis.